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Beautiful Moms

For the special women who deserve to shine.

Mother of the Bride/Groom Collection 

As the mother of the bride or groom, your day is every bit as meaningful as the ones you’re celebrating. At ModaLane, we believe every mom deserves to look and feel absolutely beautiful for this unforgettable occasion.

That’s why we’ve curated a collection of stunning gowns from La Femme Fashion, along with other designer favorites—featuring timeless silhouettes, elegant fabrics, and flattering fits for every style. Many gowns are available in-store to try on now, with additional Buy Now, See Now options ready for instant purchase.

Explore & Try On Your Favorites

Love a gown but want to see it in a different size or color? With La Femme’s Try-On Program, we can have your favorite styles shipped in for just a $30 shipping fee—so you can see them in person before deciding.

Your Beautiful Moms Appointment

During your appointment, our expert stylists will assist you with:

  • Professional sizing & measurements

  • Trying on in-store samples and ready-to-purchase styles

  • Exploring color, fit, and customization options

⏰ Timing Tip: For the best selection, we recommend shopping 2–3 months in advance, especially if you’re considering a special order.

Want to confirm a specific gown before your visit? Call (605) 725-MODA or reply to your confirmation email—we’re happy to check what’s in store.

A Few of Our Favorites

Explore styles available in-store and through our La Femme Try-On Program.

MOB Gown Navy Off the Shoulder
MOB Gown Eggplant
MOB Gown Dark Berry Sweatheart Neckline
MOB Gown Black
MOB Gown Light Blue
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